NOVELTY - A drive control circuit supplies power to electromagnetic coil (12) wound around an axis parallel to drive direction. It supplies drive current in given current direction to the coil without changing current direction to operate the brushless motor in drive direction. The coil is wound around a magnetic flux shielding portion (14) serving as an axis of winding parallel to drive direction. It has two coils installed on opposite sides of a permanent magnet (32), with the coils arranged such that current flowing in inner coil portion (12i) of each coil flow in a mutually parallel direction.    USE - Brushless motor e.g. fan motor for fuel cell equipped apparatuses e.g. fuel cell equipped personal computers or for a moving body e.g. electric bicycle (claimed). Other examples of fuel cell equipped apparatus include, but are not limited to, fuel cell equipped digital cameras, fuel cell equipped video cameras, and fuel cell equipped mobile phones, projectors, and various other devices. Such fan motors can also be used for digital display devices, vehicle on-board devices, and various other devices. Uses include but are not limited to drum type washing machines with single rotation, and vibrating motors.    ADVANTAGE - Since a difference in the driving force is generated between the coil portions on the side close to the permanent magnet and on the side far away from the permanent magnet, a net driving force equal to this difference is generated. This allows the brushless motor to be operated in a given drive direction by supplying a drive current to the electromagnetic coil in the current direction. By supplying the given drive current to the electromagnetic coil in the current direction without changing the direction of the current supplied to the electromagnetic coil, it is possible to operate the brushless motor in the drive direction. As a result, a brushless motor in which the drive control circuit's configuration is simpler and more efficient is achieved.    DETAILED DESCRIPTION - INDEPENDENT CLAIMS are included for    (1) fuel cell-equipped apparatus;    (2) moving body    DESCRIPTION OF DRAWING(S) - The drawing shows an alternative of the motor's permanent magnet and coil section.    Electromagnetic coil (12)    Inner coil portion (12i)    External coil portion (12o)    Magnetic flux shielding portion (14)    Permanent magnet (32)