NOVELTY - A white reflective film (1) has resin layer(s) (3) containing compounds (A,B), laminated on surface(s) of a white film. The compound (A) contains chromene-type structure (I) and/or benzoxazole-type structure (II) in molecule, and does not contain vinyl structure (III), isoquinoline structure (IV) and anthracene structure (V) in molecule. The compound (B) contains vinyl structure (III), isoquinoline structure (IV) and anthracene structure (V) in molecule.    USE - White reflective film is used for lamp reflector, solar cell sealing film and backlight (all claimed). Uses include but are not limited to liquid crystal display used for television and monitor, lighting fixture, poster, map, display board, telephone card, wallpaper, aircraft components, motor-vehicle components, image receiving paper for video printer, voucher and offset printing.    ADVANTAGE - The white reflective film provides backlight having improved brightness, and suppresses chromaticity change by providing resin layer at one surface.    DETAILED DESCRIPTION - A white reflective film (1) has resin layer(s) containing compounds (A,B), laminated on at least one surface of a white film. The compound (A) contains chromene-type structure of formula (I) and/or benzoxazole-type structure of formula (II) in molecule, and does not contain vinyl structure of formula (III), isoquinoline structure of formula (IV) and anthracene structure of formula (V) in molecule. The compound (B) contains vinyl structure of formula (III), isoquinoline structure of formula (IV) and anthracene structure of formula (V) in molecule.    R1=H or 6-12C aryl;    R2=heterocyclic ring having 1-7 elements other than carbon and hydrogen, substituted heterocyclic ring, in which 6-12C aryl group is coupled with heterocyclic ring, amino, substituted amino, to which 2-5C ester group is coupled, substituted amino group, to which heterocyclic ring is coupled, or H;    R3=heterocyclic ring having 1-7 elements other than carbon and hydrogen, or H;    R4=H or 1-6C linear or branched cycloalkyl;    R5,R7=H or sulfonic acid group;and    R6=amino, substituted amino group, to which heterocyclic ring is coupled, or H.    An INDEPENDENT CLAIM is included for solar cell sealing film, which has the white reflective film for sealing solar cell module.    DESCRIPTION OF DRAWING(S) - The drawing shows the cross-sectional view of white reflective film.    White reflective film (1)    Base material white films (2,6)    Resin layer (3)    Application layer (4)    Adhesive layer (5)