NOVELTY - Producing light reflective film, includes: (a) forming hard coat layer having surface energy of less than 30 mN/m and pencil hardness of at least 2H, on one surface of resin film to produce laminate; (b) applying curable liquid crystal composition onto surface of laminate; (c) drying composition to be in state of cholesteric liquid crystal phase; (d) promoting the curing reaction of composition to fix cholesteric liquid crystal phase thus forming light reflective layer; and (e) repeating at least once the process of from (b)-(d) on laminate having light reflective layer.    USE - The method is useful for producing a light reflective film, which is used: to be stuck to windowpanes (claimed) as a heat-shielding windowpane for vehicles or buildings or as a sheet or a film to be stuck to the windowpanes of vehicles or buildings; for freezer showcases, materials for plastic greenhouses for agricultural use, and reflective sheets for agricultural use; and for solar cells.    ADVANTAGE - The method provides a light reflective film which: contains many layers each having a cholesteric liquid crystal phase fixed, which can still maintain good infrared reflectivity in a broadband range even after repeated operation of winding up into a roll and unrolling the roll and which has a small haze; has high-level heat-shielding effect and high visible light transmittance; and exhibits selective reflectivity characteristics based on the cholesteric liquid crystal phase in each constitutive layer.    DETAILED DESCRIPTION - Producing a light reflective film, includes: (a) forming a hard coat layer having a surface energy of less than 30 mN/m and a pencil hardness of at least 2H, on one surface of a resin film to produce a laminate; (b) applying a curable liquid crystal composition onto the surface of the laminate opposite to the side given the hard coat layer; (c) drying the composition to be in a state of a cholesteric liquid crystal phase; (d) promoting the curing reaction of the composition to fix the cholesteric liquid crystal phase thus forming a light reflective layer; and (e) repeating at least once the process of from (b)-(d) on the laminate having the light reflective layer formed on it. An INDEPENDENT CLAIM is also included for a light reflective film produced by the above method.    DESCRIPTION OF DRAWING(S) - The figure shows a cross-sectional view of the light reflective film.    Light reflective film (1)    Hard coat layer (10)    Resin film (12)    Light reflective layers (14a, 14b)