TECHNOLOGY FOCUS - INORGANIC CHEMISTRY - Preferred Components: The first catalyst is: an elemental metal catalyst; a bimetallic catalyst; and nickel catalysts, Raney nickel catalysts, ruthenium containing catalysts, rhodium containing catalysts, copper containing catalysts, palladium containing catalysts, cesium containing catalysts, gold containing catalysts, iridium containing catalysts or platinum containing catalysts. The metal comprises platinum, palladium, cesium, copper, nickel, ruthenium, rhodium, gold or iridium. The weight of the first catalyst to the dry weight of the pre-treated lignin feed stream is 0.005-2, preferably 0.75-1.25.    TECHNOLOGY FOCUS - ORGANIC CHEMISTRY - Preferred Process: The process further comprises: converting at least some of the compounds from the converted lignin stream to a phthalate comprising ortho-phthalic acid, isophthalic acid, terephthalic acid or their respective dimethyl esters; producing a polyester polymer comprising polyethylene terephthalate derived from the terephthalate or copolyethylene terephthalates derived from the phthalate; and converting the polyester polymer into a polyester bottle. The lignin conversion further occurs in the presence of a second catalyst comprising a zeolite or solid acid catalyst. The hydrogen pressure (at 25 degrees C) is 1-200 (preferably 35-138.9) bar, and the temperature is 240-375 (preferably 320-360) degrees C. Preferred Components: The converted lignin stream has a composition comprising phenols, cycloalkane alcohols or naphthene rich naphtha compounds, where the total area of the phenols under a GC/MS curve of the converted lignin stream is 45-95%, the total area of the cycloalkane alcohols under a GC/MS curve of the converted lignin stream is 45-95%, and the total area of the naphthene rich naphtha compounds under a GC/MS curve of the converted lignin stream is 40-95%. EXAMPLE - 50% Wet lignin feed stream (5 g) was reacted in the presence of water (18 g), Johnson Matthey's sponge nickel (RTM: Nickel-aluminum alloy) catalyst (1.2 g, 50 wt.% of water/50 wt.% of catalyst). The reactor was pressured to a hydrogen pressure of 13.8 bar at 25 degrees C. Reaction temperature was 305 degrees C, corresponding to an operating pressure of 89-93 bar, and the reaction time was 1 hour. The resultant phenols-rich converted lignin stream comprised of a composition of reaction products comprising e.g. phenol, ethyl phenol, 2,6-dimethoxy phenol, 2-methoxyphenol and 2,6-dimethoxy 4-propyl phenol.