NOVELTY - An electroconductive paste comprises electroconductive metal particles (A), organic compound (B) which is solid at 50 degrees C and has boiling point of 300 degrees C or more under normal pressure, organic compound (C) which is liquid at 50 degrees C and has boiling point of 300 degrees C or more under normal pressure, and organic solvent (D) excluding compound (B) and compound (C), and has boiling point of 170-300 degrees C under normal pressure. The compound (B) and compound (C) does not have reactivity.    USE - Electroconductive paste is used for forming electroconductive pattern and electroconductive pattern printed component (all claimed). Uses include but are not limited to electroconductive circuit, touchscreen, electronic paper, display component, solar cell, wiring component, electrical component, and electronic component.    ADVANTAGE - The electroconductive pattern formed using the paste has excellent linearity, and is free from breakage and short circuits.    DETAILED DESCRIPTION - An electroconductive paste comprises electroconductive metal particles (A), organic compound (B) which is solid at 50 degrees C and has boiling point of 300 degrees C or more under normal pressure, organic compound (C) which is liquid at 50 degrees C and has boiling point of 300 degrees C or more under normal pressure, and organic solvent (D) excluding compound (B) and compound (C), and has boiling point of 170-300 degrees C under normal pressure. The compound (B) and compound (C) does not have reactivity. The organic compound (B) is non-volatile component. The content of compound (B) is 1-3 %mass. The mass ratio of total content of organic compound (B) and organic compound (B) with respect to electroconductive metal particles (A) is 0.07-0.15. An INDEPENDENT CLAIM is included for electroconductive pattern forming method, which involves providing photogravure plate having recessed portion containing t bezel pattern in which the paste is filled using doctor, transferring the paste to blanket, providing to-be-printed material to the blanket, press-contacting the resultant product in which fine wiring pattern of the blanket is printed on the to-be-printed material, carrying out gravure offset printing and baking.